I adhere to ASA  and Google guidelines as strictly as possible. If you need to bring something to my attention on this site or affiliated accounts on other platforms, or want to work with me please check these guidelines first and contact me at averagechapblog@gmail.com.

ASA Guidelines

Google Guidelines

Youtube Guidelines


Cookies and Privacy

In order for Average Chap to function properly, as with most websites, cookies (small internet files) are sometimes installed onto your computer. Around 90% of websites do this and EU regulations state that a website must disclose this. These cookies won’t retain any of your personal information and mainly track your internet habits. If you wish you can opt out of cookies here —> Your Online Choices.


Affiliate Links

Not all, but some of the links on Average Chap are optimised at affiliate links using Skimlinks and Amazon.



ALL WORDS are strung together by me, for this site and none other. I will happily consider writing for other publications but please ask me, don’t copy it. Certainly don’t try to pass them off as your own, you’ll likely do yourself an injustice and end up with an invoice.

ALL IMAGES AND VIDEO are rights reserved. Any use outside of this site without prior permission will incur and immediate fee of £250 and further variable invoice depending on image and use.


Business Administration

All issues regarding invoicing and payments are dealt with by my accountants Kona Seven. Please contact them regarding any business admin hello@konaseven.uk